{"id":27807,"date":"2025-04-14T17:19:29","date_gmt":"2025-04-14T14:19:29","guid":{"rendered":"https:\/\/eegamingsummit.com\/?p=27807"},"modified":"2025-04-14T17:19:29","modified_gmt":"2025-04-14T14:19:29","slug":"the-latest-eegs-webinar-highlights-the-impact-of-influencers-in-igaming-with-expert-advice-and-practical-guidance","status":"publish","type":"post","link":"https:\/\/eegamingsummit.ntesrv.com\/?p=27807","title":{"rendered":"EEGS Webinar Highlights the Impact of Influencers in iGaming with Expert Advice and Practical Guidance"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

In an increasingly digital world, the influence of social media personalities is undeniable, especially within the iGaming industry. To stay competitive and engage with a broader audience, brands must adapt to the growing power of influencers. Recently, the dynamic EEGS Webinar<\/strong>, “The Rising Power of Influencers in iGaming: Use Their Power for Your Success,”<\/em> brought together key experts to explore how influencers can elevate iGaming brands to new heights. Expert speakers Jekaterina Dubnicka<\/strong>, Alexandra Voronetskaya<\/strong>, and Wojciech Trzaska<\/strong> shared their valuable insights on the nuances of influencer marketing, and how companies can leverage this to succeed.<\/p>\n

The Brave Step of Working with Influencers<\/strong><\/p>\n

Alexandra Voronetskaya emphasized how significant the decision to collaborate with influencers is for any company. \u201cWhen a company decides to work with influencers, it is a very brave step,\u201d<\/em> she noted. This decision means not only expanding a brand\u2019s visibility but also committing to a much more open communication strategy.<\/p>\n

Working with influencers is not just about showcasing a product; it\u2019s about creating an authentic connection. Brands must be prepared for heightened visibility, quicker responses to public feedback, and increased flexibility in their strategies. \u201cYou have to answer quicker, you should be more flexible,\u201d<\/em> Alexandra explained, underscoring the evolving nature of marketing in today\u2019s fast-paced world. This openness can be daunting for some brands, but it can also bring tremendous benefits when executed well.<\/p>\n

Getting Real: The Importance of Authenticity<\/strong><\/p>\n

Jekaterina Dubnicka on the other hand delivered a powerful message about the importance of authenticity when collaborating with influencers. \u201cIf you decide to go live and public, there is one crucial thing you need to know: No subscriber is interested in your surface. Everyone wants to see something deeper,\u201d<\/em> Jekaterina said. This statement couldn\u2019t be more fitting in the context of influencer marketing. Audiences today crave genuine connections and transparency, rather than polished advertisements.<\/p>\n

She went on to challenge companies considering influencer partnerships: \u201cBefore you decide to work with influencers, you need to answer yourself: Why?\u201d<\/em> This question serves as a reminder that influencer partnerships should be rooted in a clear strategic vision. It’s not enough to just follow trends \u2014 businesses need to understand why they want to engage with influencers and how they plan to create value for both their brand and the influencer’s audience.<\/p>\n

The Power of Smaller Influencers<\/strong><\/p>\n

A common misconception in influencer marketing is that success is tied to having millions of followers. However, Jekaterina pointed out that the number of followers doesn\u2019t always equate to success. \u201cThe huge amount of followers doesn\u2019t necessarily bring success,\u201d<\/em> she noted, pointing to the fact that smaller influencers often yield greater engagement. Smaller influencers tend to have a more loyal and interactive audience, making them more flexible and responsive to brand messages.<\/p>\n

In iGaming, where emotional connection plays a key role, Alexandra emphasized the importance of finding influencers whose values and approach resonate with the brand. \u201cWorking with influencers is about emotions, and when you are on the same page, that is magic,\u201d<\/em> she said. It\u2019s about creating an authentic, emotional link that transcends the transactional nature of traditional advertising.<\/p>\n

All attendees of the EEGS Webinar<\/strong> received a Certificate of Attendance<\/u>, acknowledging their commitment to continuous learning and professional development in the iGaming industry.<\/p>\n

For those who missed the live session, the on-demand video is now available<\/strong> \u2013 featuring key insights on how influencers are reshaping the marketing strategies, and practical tips on choosing, briefing, and collaborating with them effectively.<\/p>\n

You can watch the full session here: www.youtube.com\/@eegamingsummit<\/a><\/p>\n

Stay tuned for more updates and upcoming events by following EEGS on social media<\/a>.<\/p>\n

\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

In an increasingly digital world, the influence of social media personalities is undeniable, especially within the iGaming industry. To stay competitive and engage with a broader audience, brands must adapt to the growing power of influencers. Recently, the dynamic EEGS […]<\/p>\n","protected":false},"author":1,"featured_media":27808,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137],"tags":[],"class_list":["post-27807","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/eegamingsummit.ntesrv.com\/index.php?rest_route=\/wp\/v2\/posts\/27807","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eegamingsummit.ntesrv.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eegamingsummit.ntesrv.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eegamingsummit.ntesrv.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eegamingsummit.ntesrv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=27807"}],"version-history":[{"count":0,"href":"https:\/\/eegamingsummit.ntesrv.com\/index.php?rest_route=\/wp\/v2\/posts\/27807\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eegamingsummit.ntesrv.com\/index.php?rest_route=\/wp\/v2\/media\/27808"}],"wp:attachment":[{"href":"https:\/\/eegamingsummit.ntesrv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=27807"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eegamingsummit.ntesrv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=27807"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eegamingsummit.ntesrv.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=27807"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}